Enigin Stories

Enigin Tips for Creating Credible Online Content

At Enigin we encourage Enigin Distributors and Enigin Partners to use the internet to communicate - use blogs, social media and web sites to get you energy saving businesses message out there - but it is not just a case of having a presence, what you put on your website and other areas matters.

“Why does content matter?” writes Erika Potter at the OrangeSoda blog. “It’s simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It’s vital that visitors to your site see your online business as a trusted resource.”

To help you ensure that your online content is credible, Potter offers advice like this:

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Enigin - Burnt skin and red faces

That is the picture of the Enigin office on Monday morning, after a scorching weekend! The weekend called for the beach, bbq’s and a lot of sun tan lotion.

In the darkest, deepest part of South West England, we had the most glorious weekend. Will clear blue sky’s, bright sunshine, and not just bright, hot, very hot. It was hotter here then it was in Spain, Italy and even Los Angeles! Though no doubt for us, that is it. We get one summer weekend, not a whole summer of this sort of weather. But we can only hope!

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