Enigin Tips for Creating Credible Online Content
At Enigin we encourage Enigin Distributors and Enigin Partners to use the internet to communicate - use blogs, social media and web sites to get you energy saving businesses message out there - but it is not just a case of having a presence, what you put on your website and other areas matters.
“Why does content matter?” writes Erika Potter at the OrangeSoda blog. “It’s simple: credibility. Without credibility, your chance of converting viewers into customers goes downhill fast. It’s vital that visitors to your site see your online business as a trusted resource.”
To help you ensure that your online content is credible, Potter offers advice like this:
- Always, Always Use Spell Check
No matter what product or service you sell, misspelled words and incorrect grammar can have a disastrous effect on your credibility.
If you’re sloppy about an article, the reader will fairly infer you’re sloppy in other areas, too. Even professional writers make mistakes; be sure to use a spell checker and proof read before you publish.
- Less is More – Don’t Be Too Wordy
People read online content differently than printed material; too much information on one page can work against you. So get right to the point and break up larger chunks of copy with headlines and bullet points.
“If you choose to create pages with an extensive amount of content,” notes Potter, “just make sure it’s relevant.”
- Don’t Use Distracting Elements
It’s okay to emphasise the occasional word or phrase with bolding or italics, but you’ll only annoy readers if you pepper your copy with exclamation points, all caps, unnecessary capitalisation or bright colors.
“Instead of using distracting elements,” she suggests, “it’s usually a better idea to re-word your text to convey the intended meaning.”
- Always Get A Second Opinion
Nothing could be more valuable to your site than having an actual viewer give you input about what you could do better. Ask a friend, relative, or colleague to look over your text and formatting. You might be surprised to find there were things you initially overlooked.
These are just a few of many tips that can help improve your site content and add credibility to your business. The extra time you spend making sure your content is in good shape will definitely pay off in the long run.
Comments are closed!