Enigin View - Four Types of Sales People IV
AT Enigin we meet many different sales people, either selling to us or as Enigin Distributors or working for them.
There is an opinion that all sales people are the same, but this is a myth.
Yes, it is trues that ALL salespeople must, for example, be able to have a conversation with a customer, but different sales aims or jobs demand different personality types and skill sets.
Howard Stevens, CEO at the Chally Group has identified four primary types of sales jobs and an ideal type that adapts well to those jobs.
This post describes the fourth and last basic type.
Sales Person 4: The Order Taker
Order takers help the buyer to buy after some kind of display (in store, catalog, or web) has already convinced them to buy. This kind of selling requires little personal involvement, relatively little risk of personal rejection, and a compensation or reward system that does not depend on actually completing the sale.
This type of salesperson (a retail clerk, for instance) gets paid even if the customer fails to buy. Many retail salespeople fit this category, as do bank tellers and other salespeople who are on total salary and receive little or no commission. Some telemarketers (but not high-pressure telephone sales) also sell from a catalog or a website and thus fall into this category.
Of course, there is nothing WRONG with being an order taker. Quite the contrary. They’re frequently responsible for huge amounts of revenue. However, the skills required to be successful at it (like patience and a nice phone voice) are more common than the more rarefied skills need to be successful at the other three types of sales jobs.
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